The layout is positioned to capitalize on front-facing roadside visibility and incoming foot traffic from the adjoining residential enclaves of Etihad Town Phase 1.
Demonstrating early commercial viability, around seven to eight major commercial retail brands have already formalized memorandums of understanding (MOUs) to establish presence within the development.
### Serviced Hotel Suites Managed by Faletti's Above the dedicated commercial retail levels, The Cube introduces fully serviced hotel apartments.
These residential suites are being developed in official collaboration with Faletti's, a widely recognized four-star hospitality brand in Pakistan operating established hotels across several major cities, including Lahore.
Under this hospitality agreement, all hotel apartments within The Cube will receive management and hospitality servicing directly through Faletti's Grand Hotel.
The available units feature the Deluxe Premier room category, offering an efficient floor layout of 390 square feet.
Because these units are maintained and serviced to hospitality standards, they cater directly to business travelers, short-term visitors, and corporate clients seeking managed lodging near Raiwind Road and Thokar Niaz Baig.
### Comprehensive 3-Year Installment Breakdown To accommodate diverse investment strategies, the serviced hotel apartments at The Cube are offered through a structured 3-year installment schedule.
– **Unit Category:** Deluxe Premier Hotel Room – **Total Covered Area:** 390 Square Feet – **Total Sales Price:** PKR 13,065,000 – **Initial Commitment:** A combined 25% down payment is required to initiate unit ownership.
Buyers can choose to submit the 25% total upfront for immediate file processing, or divide it into two equal stages: – **Booking (12.5%):** PKR 1,633,125 – **Confirmation (12.5%, due after one month):** PKR 1,633,125 – **Monthly Installments:** 30 regular monthly payments of PKR 130,650 each.
– **Balloon Payments:** 6 half-yearly payments of PKR 544,375 each, spread evenly across the three-year tenure.
– **Final Balance at Completion (20%):** PKR 2,613,000 payable upon handover of the completed unit.
This structured installment timeline allows purchasers to manage capital outflows systematically over thirty-six months as structural milestones are achieved on-site.
### Potential for Capital Growth and Passive Rental Returns Investing in managed hotel apartments provides a distinctive financial profile compared to conventional residential property.
Because unit upkeep and tenant turnarounds are handled under a professional hospitality umbrella, individual owners avoid the logistical complexities of property management and tenant finding.
Once construction finishes and the facility becomes fully operational, the collaboration with a recognized hotel chain allows owners to target regular passive rental yields derived from room occupancy.
Given the heavy concentration of universities, corporate offices, and transit hubs around Thokar Niaz Baig and Raiwind Road, demand for serviced short-stay accommodations remains steady.
Simultaneously, locking in early-stage pricing during initial construction phases positions buyers to capture incremental capital growth.
As structural milestones are met, elevation finishing commences, and brand occupancy begins, unit values naturally reflect the increased commercial utility of the asset.
### Conclusion The Cube represents a strategic addition to Etihad Town Phase 1, combining prime frontage near Thokar Niaz Baig, verified commercial brand engagement, and the institutional backing of Faletti's hospitality brand.
With construction ongoing on its two-kanal site and a flexible three-year installment plan in place, the development offers an accessible gateway into commercial and serviced hospitality real estate along Raiwind Road.
The real estate market along Raiwind Road in Lahore continues to expand with modern mixed-use developments that blend retail business opportunities with hospitality-driven residential concepts.
Among the most prominent settings for such ventures is Etihad Town Phase 1, recognized as the foundational development of Etihad Developers.
Within this vibrant residential and commercial landscape, a new commercial and hotel apartment venture known as The Cube is actively taking shape.
### Strategic Location on Raiwind Road Location remains one of the primary drivers of long-term real estate value, and The Cube benefits significantly from its positioning within Etihad Town Phase 1.
Situated directly off Raiwind Road, the project is reachable within an estimated two to three minutes' drive from Thokar Niaz Baig.
This central arterial link facilitates direct connectivity across Lahore's primary transit routes.
Further along Raiwind Road, the highway connects onward to Adda Plot and the surrounding suburban hubs.
The corridor has developed into a major commercial and educational strip, hosting numerous universities, institutional setups, and steady mixed-use developments.
The consistent movement of commuters, students, and residents generates substantial vehicular traffic and footfall, establishing an ideal commercial backdrop for high-visibility real estate.
### Developer Track Record: From Icon Mall & Towers to The Cube The Cube is spearheaded by Athar Associates, a developer with a visible footprint in the immediate vicinity.
Prior to launching The Cube, the development group introduced Icon Mall & Tower within Etihad Town.
That development moved rapidly through its structural phases, progressing steadily toward operational commercial activity and glass elevation installation.
Because units within Icon Mall & Tower have completely sold out following substantial capital appreciation for early purchasers, The Cube was introduced to fulfill continuing buyer interest.
Introduced via pre-launch approximately two months prior, ground construction for The Cube is now formally underway with on-site machinery and earthwork.
### Architectural Layout and Commercial Features Designed over a dedicated two-kanal plot, The Cube features a compact yet optimized multi-story architectural layout tailored for both commercial retail and hospitality suites.
Because the building footprint is more focused compared to larger mega-malls, structural execution is slated to follow an accelerated delivery schedule.
The lower levels of the structure—encompassing the basement and ground floor—are dedicated exclusively to commercial retail shops.
Contact information
Name: Choudry Mujahid Yasin ( CMY )
Phone: +923224929992 Whatsapp Available